You want to contact the Advertising Agent for one of your Suppliers, but can’t remember the name. You can use GEM to find them through their relationship - provided you recorded it, of course.

You want to send out your newsletter to various companies, and need to personalize it by person or decision maker. But realize that Bill, whom the item is addressed to, sits on the board of 3 of these companies, and will get a Dear Bill newsletter 3 times! GEM will ensure that Bill only gets one letter.

You want to send out personalised email marketing campaign, but there are various persons on the email list that run their own company, but also work as contractors for a number of the other companies on your list. GEM will ensure that they only receive one email, unless you specifically request that they get more than one.