The main aspect of GEM’s uniqueness is that it is a 'NETWORKING Relationship Management' or 'Business Networking Management' System that lets you track ALL relationships in a single database. It tracks who knows who and why, for a whole network of contacts - not just yours. Someone can be YOUR Customer, but HIS Supplier, HER brother, THEIR Neighbour...  This enables you to identify sphere's of influence and where your referrals are coming from.

Unlike other systems it does not force you to duplicate the same data between different records in your database - thus forcing YOU to remember who else is affected.  GEM stores everything that occurs only once in the real world, only once itself - even phone numbers!  It then remembers who uses that information.  So changing it ONCE, automatically changes it for everyone affected.