SYSTEM OVERVIEW GEM is a system that can become the ‘Central Nervous System’ of your Organisation - an extension to your personal and corporate memory.  It is a system simple enough for your Xmas card list, yet powerful enough for the largest Enterprise. GEM is a completely new class of computer application.  It doesn’t just store Contact Information, or keep track of Customer Relationships, it records information about things, or ‘Entities’, that exist in the real-world, like:      • Organisations,     • People, and the     • Projects or Jobs that they work on, and ALL the Relationships between them, not just Customers, but every type of Relationship, and not just your Relationships, but everyone else's as well! This means that GEM not only enables you to store all your:     • Customers,     • Subsidiaries,   • Suppliers, • Shareholders,   • Contractors,   • Staff, • Departments, • and so on   but also their:     • Lawyers and Accountants, and who else they happen to advise     • All of their Staff, where they live, who they are married to,     • The Clubs they belong to, and who else are Members,     • Your Competitor’s and their Customers, and every other Relationship that exists in the ‘Real-World’ - between everyone! THIS INFORMATION IS ALL STORED IN ONE DATABASE so that you don’t need to keep different databases for separate purposes, duplicate data between them, and then have to remember who is in more than one database.